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For owners and the sales managers who coach

Coach your sales team with Sales Coaching

Sales Coaching reads your team's sales calls, emails and texts and turns them into a score per rep, the moments worth talking about, and a short weekly review. This guide shows who can open it, walks through every screen, then shows how to pair a new rep with a mentor on a sales target. Start with the video.

Before you start

  • The Sales Coaching add-on
  • Sales calls recorded through your phone system, which it coaches from
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In this video

Tap a chapter to jump straight to it. Captions are on; turn them off with the CC button.

Before you start

Sales Coaching is an add-on. Turn on Sales Coaching on your Add-ons page first. It works from the calls your phone system records, so the more of your sales calls go through it, the more there is to coach from.

Who can open it comes from each person’s preset:

  • The owner and anyone on the Admin preset see everything, and can buy credits, unlock a deal and change credit settings.
  • A coach, such as someone on the Sales manager preset, sees the same screens and runs the weekly review. Credit settings are read-only for them.

Let someone coach your team

Coaching comes with a person’s preset. The Sales manager preset includes Sales Coaching: it gives a sales rep the whole pipeline and the coaching portal. A coach usually keeps the Sales rep duty, so their own leads and commission carry on as before.

  1. Open Admin, then Team Members, click the person’s name and click Edit.
  2. In the card that says what they can open, choose Sales manager under Preset. Its list shows Sales coaching portal under Sales & customers.
  3. Leave Sales rep on under Duties if they still sell.
  4. Click Save access. The change reaches them within seconds, and they stay signed in.
A team member's access card with the Sales manager preset and the Sales coaching portal in its list
The Sales manager preset brings the coaching portal with it.

Only the owner changes what a preset gives. To let another preset open Sales Coaching, or to let a coach buy credits, the owner adds it to that preset under Company Settings, then Access Presets. Buying credits, unlocking a deal and changing credit settings are one more item there, kept apart from the portal itself.

Open Sales Coaching

Sales Coaching has its own screen, outside the side menu. Click your picture in the top right corner and choose Sales Coaching. Four tabs run along the top: Team, Opportunities, Review and Credits. Your credit balance sits in the top right corner on every tab.

The profile menu open with Sales Coaching in it
Your picture in the top right opens the menu. Sales Coaching is near the bottom.

See your whole team

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Team is where Sales Coaching opens. The top row gives the team’s average score over the last four weeks, how many reps are trending up or down, how many need attention, and how many conversations were scored.

Under it, Worth 10 minutes this week picks the strongest moments from across the team: the exact lines from the call, why they worked, and why it matters. Click a customer’s name on a moment to open that deal.

The Team tab with team averages and the moments worth 10 minutes this week
Start the week here: the team's numbers, then the moments worth sharing.

One card per rep

Each rep gets a card with their score, the change from the four weeks before, their win rate, how many conversations were scored, and a 12-week trend line. A yellow border and a warning mean the rep needs attention. People who only take the odd sales call, like a dispatcher, sit in their own group at the bottom so they don’t skew the team’s numbers. Switch between Active, Inactive and All at the top of the page to see reps who have left.

Rep cards with scores, win rates and 12-week trends
One card per rep. Click a card to open that rep's profile.

Read one rep’s profile

Click a rep’s card to open their profile. The top row covers the last four weeks: scored conversations, opportunities started, won rate, average execution score, credits used and the change from the previous four weeks.

The chart shows their overall score week by week for 12 weeks. On the right, every skill Sales Coaching scores is listed with this period’s percentage and the change. Click a skill to lay its trend over the chart, click the i beside it to read what it measures, or click the arrow to dig in.

A rep's profile with the 12-week chart and the skill list
Twelve weeks of scores, with each skill and how it moved.

Digging into a skill opens a panel with its score, its trend and the moments that pulled it up or down, each with a line the rep could try next time.

The panel for one skill with its trend and the moments behind it
What pulled a skill down, and what to say instead.

Further down the profile are the rep’s deals for the period, their goals with progress toward each target, and a highlight reel of their best moments and the ones to think about. Use Include or Exclude at the top to count or drop calls the rep helped on but didn’t own.

Go through a deal

Opportunities lists every deal Sales Coaching has looked at, newest first. Search by customer, or use the filter button to narrow the list. Each row shows the rep, the score, and how many good moments and moments to think about it holds.

Open a deal to see its scores for each part of the sale, then three tabs: Coaching moments, Timeline (every call, email and text on the deal) and Signals (what the customer said about their move).

A deal open on the Opportunities tab with its coaching moments
A won deal: scores across the sale, then each moment with a better line to try.

Under a moment from a call, click the link to hear it in context. The whole call opens with its chapters on the left and the moment highlighted in the transcript.

The full call transcript with chapters and a highlighted moment
The whole call, with the moment marked where it happened.

Deals that are locked

A deal’s scores and moments use one coaching credit. When a deal shows Locked, the reason is written on it: the rep reached their monthly limit, the deal is too old to unlock by itself, or the credits run out. The timeline stays open either way. Someone who can buy credits, like the owner, can unlock that one deal with the button beside it.

A locked deal with the reason and the unlock button
Locked because the rep is at their monthly limit. The owner can unlock it here.

Run the weekly review

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Review is a short meeting with each rep, once a week or once a month. Pick Weekly or Monthly at the top. The page says how many reviews are still pending for the period.

  1. Open a rep’s row. Worth reviewing together lists their notable moments from the period, good and bad. Click one to open it.
  2. Check Goals from last period. Each goal is graded for you from the rep’s score in that skill: achieved, missed or carried over.
  3. Under Set goals for the next week, click Suggest a goal to start from the rep’s weakest skill, or Add goal to write your own. Set the target score and add a coaching note if you plan to shadow a call or role-play.
  4. Click Complete review. The rep’s row shows Reviewed, and their profile tracks each new goal from then on.
The Review tab with how the review works and the reps' rows
The review explains itself the first time. Reviewed reps are marked; the rest are pending.
A suggested goal ready in the review with Complete review
A suggested goal for the rep's weakest skill. Change the wording or the target, then complete the review.

Manage coaching credits

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Credits shows your balance, what you have been granted, and a forecast of what this month is likely to need. A banner at the top counts the analyzed deals waiting for credits and why they are waiting. Only someone who can buy credits, like the owner, sees Buy credits.

The Credits tab with balance, forecast and credit settings
Balance, forecast and settings on one page.

Under Credit settings:

  • Bucket size is how many credits one purchase buys.
  • Auto-top-up buys a bucket for you when the balance drops below the Low threshold.
  • Max auto-purchase age decides how old a waiting deal can be and still unlock by itself after a purchase. Older deals stay for you to unlock by hand.
  • Limit spend per agent caps how many deals each rep can use credits on per month. Set the number per rep. A rep at their limit shows At limit, and their next deals wait until next month or until you raise the limit.

Click Save after a change. Where your credits go at the bottom shows each rep’s use by month. One credit is used per deal with a scored call, counted in the month the deal started. Deals with no call are free.

Monthly credit limits per rep with two reps at their limit
A monthly limit per rep. Two reps here are at theirs.

A coach on the Sales manager preset sees the same page read-only, with a note that buying credits and changing these settings needs the coaching credits permission.

The Credits tab as a coach sees it, read-only
What a coach sees: the same numbers, no buttons.

Set up a mentorship sales target

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A mentorship target pays a new rep’s sales bonus in legs, and splits each leg between the new rep and an experienced rep who coaches them. You set it up in two places under Admin: Sales Targets to define it, and Assign Sales Targets to give it to a rep and pick the mentor. The Sales Targets add-on needs to be on.

The Sales Targets page with a mentorship target and a standard target
Every target with its milestones and bonus range.

Define the target

  1. Open Admin, then Sales Targets, and click Create Target.
  2. Give it a name and choose Mentorship under Target Type.
  3. For each milestone, set From and To, then the Trainee % the new rep earns on that leg and the Mentor % the mentor earns. The total for each leg is shown under it. Click Add Milestone for another leg.
  4. Click Save Target.

The mentor isn’t part of the target. You pick one for each new rep when you assign it, so one target can serve every new rep on the team.

Create Sales Target with Mentorship chosen and the trainee and mentor split
Mentorship splits each leg between the new rep and the mentor.

Assign it with a mentor

  1. Open Assign Sales Targets and click Assign on the new rep’s row (Edit if they already have a target).
  2. Choose the mentorship target. A Mentor / Manager picker appears; it is required.
  3. Pick the mentor and click Assign Target.
Assign Sales Targets with a new rep on the mentorship target
Each rep with their preset, duties and current target.
Assign Sales Target with the mentor picker filled in
A mentorship target asks for the mentor before it can be assigned.

The new rep’s sales move them through the milestones, and each leg’s bonus is split as the target says. A rep can’t be their own mentor.

Questions owners ask

Where do the scores come from?
From the sales calls your phone system records, plus the emails and texts on the same deal. Each conversation is scored on the parts of a sale, like discovery, handling objections and asking for the next step, and those roll up into the rep’s score.
Why is one of my reps missing from the Team tab?
Only people who own sales conversations get a card. Someone who takes the odd sales call shows in the group at the bottom. A rep who has left is under Inactive.
What uses a credit?
One credit for each deal that has a scored call, counted in the month the deal started. A deal with only emails or texts is free.
Can a coach buy credits?
Not on the Sales manager preset as it comes. Coaches see the Credits tab read-only. Buying credits, unlocking a single deal and changing limits come with the Admin preset, or with any preset the owner adds them to.
Do I have to review every rep every week?
No. The Review tab shows who is still pending. Switch to Monthly if a weekly meeting is too often for your team.
Can two new reps have different mentors on the same target?
Yes. The mentor is picked for each rep when you assign the target.

Updated October 18, 2026, captured on MovePlnr v4.1.0