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For sales reps and estimators

Send a self-serve estimate

Not every move needs a home visit. Send the customer a link, and they walk you through their home from their own phone: rooms, photos, stairs, packing and the move date. Their answers land on the opportunity, ready for you to review and price. Start with the video.

Before you start

  • The Self Estimate add-on
  • Estimates, which it sits on
  • The Estimator Portal, which it sits on
Do this in MovePlnr

In this video

Tap a chapter to jump straight to it. Captions are on; turn them off with the CC button.

Before you start

Self-serve estimates need the Self Estimate add-on, which sits on top of the Estimates add-on and the estimator portal. An admin turns add-ons on for the company. Admins, sales reps, dispatchers and marketing managers can send a link. Estimators work the estimate once it comes back.

Set up the customer’s page

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A company admin sets this up once for each location. Open Location Settings and click Self Estimate.

  1. Leave Enabled on to allow links from this location.
  2. Under Greeting page, write the title and the short note the customer reads before they start.
  3. Under Thank-you page, write what they see after they send their details.
  4. Check the Invitation email and the Invitation text. Both must keep the Self Estimate Link merge field, because that is the link the customer taps. Turn either one off if you never send by that channel.
  5. Click Save Self Estimate.
The Self Estimate settings page with the greeting and thank-you pages
Write the greeting once. Every link from this location uses it.

The link goes out from the opportunity, once it has a deep estimate.

  1. Open the opportunity and click Move Services and Details.
  2. Click Promote to Deep Estimate if you haven’t already. The card then reads Deep Estimate Created.
  3. Click Send to Customer.
  4. Tick Email, Text or both. The customer’s address and number are already filled in.
  5. Click Send Link.
The Deep Estimate Created card with Send to Customer
Assign an estimator, do it yourself, or send it to the customer.
The Send self-estimate to customer window with email and text ticked
Pick how the customer gets the link.

A channel can’t be ticked when the customer has no email or phone number on file, or when that channel is turned off for the location. The window says which one it is.

While you wait

Once the link is out, the card reads Waiting on customer, with when it was sent and how.

  • Copy Link copies the customer’s link, to paste into a chat or an email of your own.
  • Resend sends it again by the same email or text.
  • Assign to Estimator instead books an estimator if the customer would rather have a visit.
  • Cancel self-estimate stops the link working and takes the card back to the start, so you can send it again or assign an estimator.
The Waiting on customer card with Copy Link, Resend and Assign to Estimator instead
The link is out. Resend it or change course from here.

What the customer fills in

The customer opens the link on their phone or computer. There is nothing to sign in to. They see your company name and your greeting, then tap Get started.

The customer's greeting page on a phone
Your greeting, under your company name.
The customer's form with one room added
One room at a time, with notes and photos.

On one page they give you:

  • Your rooms: each room with its floor, a note of the larger items, and photos. They tap Add a room for each one.
  • Where are you moving?: the pickup and drop-off you have on file, to confirm or change, and Add a stop for anywhere else on the way.
  • When are you moving?: the move date, filled in when you already have one. Days your location has blocked can’t be picked.
  • Home details: the square footage, the bedrooms or layout, and how they want packing handled.
  • Access: flights of stairs, an elevator and notes for each end, like parking or a gate code.
  • Anything else?: whatever else you should know.

Then they tap Submit my details and see your thank-you page.

When the customer submits

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You know straight away:

  • The person who sent the link gets a notification that the self-estimate is in.
  • On New Business, the badge changes from Self-Estimate Sent to Self-Estimate Done, and the opportunity moves up to Urgent.
New Business with one opportunity marked Self-Estimate Done and two marked Self-Estimate Sent
Done jumps to Urgent. Sent shows who still has a link open.

The customer’s answers are already saved on the move:

  • A new move date, the drop-off and any extra stops replace what was on the opportunity, in the location’s time zone.
  • The square footage and the layout fill in Move Services and Details.
  • The access notes, the packing choice and their own notes show under Intake details, at the top of the opportunity.
  • Their photos are saved to the customer’s files and to the move. MovePlnr also reads the photos and adds a list of the furniture it sees to each room’s notes.
The opportunity with the customer's answers under Intake details
Access, packing and notes from the customer, at the top of the opportunity.

Review and finish the estimate

Open Move Services and Details on the opportunity. The card says the customer submitted, and shows any photos they sent.

  1. Click Review & Finish Estimate. The estimate is now yours, and the customer’s rooms open already filled in.
  2. Check each room. Change anything that looks off, or add a room they missed.
  3. Finish the estimate as you would a virtual one: the hours, the crew and the trucks.
  4. Go on to Estimate & Finalize to price it and send it.
The card that says the customer submitted, with Review & Finish Estimate
One click picks it up, with everything the customer entered.

Questions reps ask

Can I send the link by text message?
Yes. Tick Text when you send it. The customer needs a phone number on file, and the text has to be turned on in the location’s Self Estimate settings.
The customer lost the link. What do I do?
Click Resend on the Waiting on customer card, or Copy Link and send it to them yourself.
Can I change my mind after sending it?
Yes. Click Cancel self-estimate and the link stops working. You can then send it again or assign an estimator.
Does the customer's move date replace mine?
Yes, when they change it. Their date and stops save to the move. The start time you booked stays the same.
Where do the customer's photos go?
To the room they were taken for, to the customer’s files and to the move. MovePlnr adds a list of the furniture in them to the room notes.
Who can change the greeting and the messages?
A company admin, under Location Settings, Self Estimate. Each location has its own.

Updated October 16, 2026, captured on MovePlnr v3.2.0