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For sales reps and owners

Work your sales pipeline

New Business is where a rep works every lead, from the moment it comes in to the day it books or is marked lost. This guide shows how to claim a lead, keep its follow-ups on time, and close it out, plus what owners can see across the team. Start with the video.

Before you start

  • The Sales Pipeline add-on
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In this video

Tap a chapter to jump straight to it. Captions are on; turn them off with the CC button.

Before you start

New Business comes with the sales pipeline add-on. An admin turns add-ons on for the company. Open it from New Business in the Sales menu. The number beside it is how many leads are waiting to be claimed.

Read the New Business page

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The page has two parts.

  • Unclaimed lists new leads nobody has taken yet, newest first. Each row shows the move date, how long the lead has waited and its estimate.
  • My Follow-Ups lists the leads you own, sorted by what needs you first. Urgent leads are at the top. Follow-Up Scheduled holds the leads whose next follow-up is still ahead of you.
The New Business page with unclaimed leads and follow-ups
Unclaimed leads on top, then your follow-ups: urgent first, then scheduled.

Use the search box to find a lead by customer, phone, email or move number. Click Open on a row, or the eye button on an unclaimed lead, to see the lead.

What owners see

Admins, marketing managers and dispatchers see everyone’s leads. The page opens on All Pipeline, the follow-ups are titled All Follow-Ups, and an Owner column shows which rep has each lead. Pick a rep in the same menu to see only their leads, or My Pipeline to see your own.

New Business as an admin, with the Owner column
Owners see every rep's leads, with an Owner column.

Claim a lead

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  1. Find the lead under Unclaimed.
  2. Click Claim. The lead is yours and opens on its own page.

You can also open the lead first and claim it from there. Until someone claims it, the lead page says so: Claim this lead.

An unclaimed lead with the Claim button
An unclaimed lead. Claim it to start the follow-up sequence.

Admins can hand a lead to a rep instead: on the lead’s row, the three dots menu has Assign to.

Spam or a test? Mark it invalid

When a lead is not a real customer, click the three dots on its row and choose Mark Invalid Lead. It leaves the pipeline. An admin can bring it back from the Invalid Leads report.

The Mark Invalid Lead option on an unclaimed lead
Junk leads come out of the pipeline in two clicks.

Work the lead

The lead page keeps everything about one lead in one place.

  • The header: the customer, their phone and email, the move number, the move date and the estimate. Under it, the timer shows how long until the next follow-up is due, and a tag says where the lead stands: Follow up scheduled or Urgent.
  • Move Details: open it to see the addresses and the size of the move.
  • Lifecycle: how long the lead sat unclaimed, how long it has been claimed, and how many reps have owned it.
  • Notes: the office’s notes and what the customer told you.
  • Communications: the next step in your follow-up sequence, the conversation with the customer, and every activity on the lead.
A claimed lead in New Business
One lead, top to bottom: the timer, the lifecycle, the notes and the conversation.

Calls, texts and emails you make from MovePlnr log themselves as activity and move the lead to its next step. You do not need to log them twice.

Schedule a follow-up

When the customer asks you to call back at a set time, schedule it yourself.

  1. In Communications, click Log Activity.
  2. Pick how you will follow up: call, SMS or email.
  3. Add a note if it helps.
  4. Turn on Custom Follow-up and pick the date and time. Times are in the move location’s time zone.
  5. Click Schedule Follow-up.
Schedule Follow-up with a custom date and time
Pick the day and time you promised the customer.

A custom follow-up replaces the automatic sequence for that lead. The lead moves to Follow-Up Scheduled until the time comes.

Know why a lead is urgent

A lead turns Urgent when its follow-up is overdue, when nothing has been logged on it yet, or the moment the customer replies and is waiting for you. Point at the Urgent tag on the lead page to see which.

The reason shown for an Urgent lead
Point at Urgent to see why. Here, the follow-up was due a day ago.

When a customer answers a text or an email, the lead shows that the customer replied. Answering them by email, call or text clears it on all of their moves. If you answered outside MovePlnr, log a note with Log Activity and turn on Mark as replied.

When the follow-up sequence runs out, the Communications feed shows when the lead will be archived.

Send pricing

Once the opportunity has an estimate, you can email the customer their pricing without building a full estimate.

  1. Open the lead’s opportunity: click the three dots at the top of the lead page, then View Full Opportunity.
  2. Open Estimate & Finalize.
  3. Click Other Actions, then Send Pricing.
  4. Check the email address, pick the template and subject, and set the follow-up task that goes with it.
  5. Write or adjust the email, then send it.
The Send Pricing window
Pricing by email, with the next follow-up already set.

Send Pricing appears when your company has the Estimates add-on. The full estimate flow is in Build and send estimates.

Close out a lost lead

When the customer goes elsewhere, mark the lead lost so it leaves your follow-ups.

  1. On the lead page, click the three dots at the top right.
  2. Choose Mark as Lost.
  3. Pick the reason, or choose Other and type it.
  4. Click Yes, Mark as Lost.
Mark Opportunity as Lost with a reason picked
Pick the reason. It feeds the Lost Opportunities report.

To give a lead back to the team without closing it, click Unclaim instead.

For owners: see how leads move

The Pipeline Lifecycle report, under Reports, shows how quickly leads get claimed and how long they wait. Pick the month and location. Per Salesperson compares the reps, and Violators lists leads that sat unclaimed past the threshold you set.

The Pipeline Lifecycle report
How fast leads are claimed, rep by rep.

The follow-up sequence, business hours and timers live in Pipeline Settings. That is also where Auto-log activities from integrations is turned on or off, if your team would rather log activity by hand.

Pipeline Settings
Business hours, urgent thresholds and the switches that shape the pipeline.

Questions reps ask

Why don't I see everyone's leads?
Reps see unclaimed leads and their own follow-ups. Admins, marketing managers and dispatchers see everyone’s.
Do I need to log my calls?
No. Calls, texts and emails you make from MovePlnr log themselves, unless your company has turned that off. Use Log Activity to schedule a follow-up or add a note.
The customer replied. Why is the lead urgent?
A reply means the customer is waiting for you. Answer them and the lead goes back to its schedule.
I marked a lead invalid by mistake. Can I get it back?
Yes. An admin can restore it from the Invalid Leads report.
What is the difference between lost and invalid?
Lost is a real customer who chose not to book, and the reason you pick is reported. Invalid is a lead that was never a real customer, like spam or a test.

Updated October 16, 2026, captured on MovePlnr v3.2.0