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Build and send estimates

An estimate in MovePlnr starts on the opportunity: the stops, the size of the move, then the price you send. This guide walks one estimate from the first address to the customer's inbox, and shows how to book an estimator when the job needs a visit first. Start with the video.

Before you start

  • The Estimates add-on
  • Sales Pipeline, for the pipeline on New Business
  • The Estimator Portal, to book an estimator to visit the home
Do this in MovePlnr

In this video

Tap a chapter to jump straight to it. Captions are on; turn them off with the CC button.

Before you start

Sending estimates needs the Estimates add-on. The pipeline on New Business comes with the sales pipeline add-on, and booking an estimator to visit the home needs the estimator portal. An admin turns add-ons on for the company.

Plan the stops

Every estimate starts from the opportunity. Open it from Opportunities in the Sales menu.

A move can have more than one pickup and more than one drop-off. Plan them all here, so the estimate counts the driving between every stop.

  1. Open the opportunity and click Pickup & Dropoff Locations.
  2. Enter the first pickup address.
  3. Click Add Pickup for each extra place you load from, like a storage locker or a second home.
  4. Click Add Drop-off for each place you unload.
  5. Put the stops in order with Move Up and Move Down, then click Save.
An opportunity with two pickups and one drop-off
Two pickups and a drop-off, in the order the crew drives them.

Then fill in Move Services and Details: the square footage, the rooms and the inventory. When you save, MovePlnr works out the hours, crew and truck for the job.

Check the numbers

Open Estimate & Finalize to see what the estimate is built on: the distance, the travel time, the total hours, the crew and the truck. Click How was this estimated? to read how the hours were worked out, and See the full breakdown for the whole calculation. If the inventory looks thin, it says so, so you can ask the customer before you quote.

Price and send the estimate

  1. In Estimate & Finalize, click Other Actions, then Send Estimate.
  2. Pick the Pricing Type.
  3. Fill in the hours, the rate or the price. The Estimate Details table shows each line and the Total Estimate as you type.
  4. Click Add Item for anything else on the job, like packing supplies or a piano.
  5. Click Preview PDF to see what the customer gets, then Review & Confirm.

Hourly Range

A low and a high number of hours at one hourly rate.

Do this: the usual local move.

Exact Hours

One number of hours at one hourly rate.

Do this: when you know the job well.

Fixed Rate

A single price for the whole job.

Do this: one flat price.

Fixed Rate Range

A lowest and a highest flat price. The final price falls inside it.

Do this: a flat fee that depends on the job.

The Create Move Estimate window with Fixed Rate Range picked
A fixed rate range: the customer sees the lowest and the highest price.

Review and send

The second step is the email itself.

  1. Check the Recipients. The customer’s email is already there. Press Enter after an address to add another.
  2. Pick the Estimate Template. It sets the PDF and says whether a contract signature is needed.
  3. Check the Email Subject and the Email Content. The email carries Accept Estimate and Decline buttons for the customer.
  4. Turn on Apply a hold to keep the date and truck for the customer until a date you pick.
  5. Set a deposit on acceptance, automatic reminders and a follow-up task if you want them.
  6. Click Send Estimate.
The Review and Confirm Estimate step with the email preview
The email the customer gets, with the buttons to accept or decline.

Follow the estimate

Do this in MovePlnr

Once the estimate is sent, the opportunity carries an Estimate Sent badge on New Business, your pipeline. From there you see what the customer did next, without opening every opportunity.

  • “Opened email” shows when the customer opened the estimate email.
  • “Viewed estimate” shows when they opened the estimate itself, with how long ago.
  • “Estimate Accepted” replaces “Estimate Sent” when they accept.
  • “Viewed contract” shows when they opened the contract, if the template asks for a signature.

You also get a notification the moment an estimate is viewed, accepted or declined. A customer still looking at your price is the best time to call.

New Business with two opportunities marked Estimate Sent
Your pipeline marks every opportunity with an estimate out.

When the customer declines

The customer picks a reason when they decline: the price, or something else, with a note. MovePlnr marks the opportunity lost with that reason, cancels its pending follow-ups and emails you. The Estimates report under Reports lists every declined estimate with its reason, so you can see which objections come up most.

Book an on-site estimate

Do this in MovePlnr

Some jobs need someone to walk through the home first. Book the visit from the customer’s page with New, then New Estimate Booking, or click Promote to Deep Estimate under Move Services and Details on the opportunity.

Every visit lands on Estimates in the Dispatch menu: the customer, the address, the visit date, the move date, the status and the estimator. A visit with nobody on it shows Unassigned, and the menu shows a count until someone is assigned.

The Estimates list with one unassigned and one assigned visit
Every on-site estimate in one list. Unassigned visits come first.

Assign an estimator

  1. Click Assign on the visit.
  2. Check the date and the start and end time.
  3. Pick the Estimator. Under Availability, each estimator’s week shows their estimates, moves and time off. Click a day to take its next open slot.
  4. Pick a truck, or turn on Skip truck selection.
  5. Add notes for the estimator if it helps, then click Assign.
The Assign Estimator window with the estimator's week
See who is free before you book. Next available shows the first open slot.

Change a booking

Click Edit on an assigned visit to open Edit Estimate Booking. Change the address, date or time and click Save Changes, click Reassign to give it to someone else, or Unassign to take the estimator off. The same window opens from Edit Booking on the opportunity.

The Edit Estimate Booking window
Move the visit, or hand it to another estimator.

When the estimator finishes, the opportunity goes back to its sales rep’s Urgent list on New Business, ready to price and send.

Questions reps ask

Can I send an estimate by text message?
Estimates go out by email. You can add a follow-up task to text the customer after it is sent.
Where do I see if the customer opened my estimate?
On New Business. The opportunity shows when the email was opened and when the estimate was viewed, and you get a notification the moment it happens.
What is a fixed rate range?
A flat price quoted as a lowest and a highest amount, for a job whose final price depends on what the crew finds. Pick Fixed Rate Range as the pricing type.
Can a move have two pickups?
Yes. Click Add Pickup on the opportunity for every extra place the crew loads from, and Add Drop-off for every extra place it unloads.
What happens when a customer declines?
The opportunity is marked lost with the customer’s reason, its follow-ups stop and you get an email. The Estimates report keeps the reason.
Who can see the Estimates list?
Admins, dispatchers and marketing managers, under Dispatch. Sales reps book and change visits from the opportunity.

Updated October 29, 2026, captured on MovePlnr v4.12.0